The information detailed in this blog is usually sold for thousands of dollars! And all these information can be accessed completely by you for free. I hope you guys like what i do here Anyways, Google as we know is the king of the internet world. Google is probably the first website visited by most of the people every day, when they start browsing internet. It is the most visited website in the world too. And as you know advertisements are key to bringing traffic into any business. So people look to advertise were there are lots and lots of people to show their advertisements too. So just imagine how big the Google advertisement business is. Now how to make money with Google? That’s what I am going to show you in this post.
How to earn money from Google? I can list many ways here but the only and the best way to make money with Google is of course, Google Adsense. In fact Google Adsense is one of the best way to earn money online. Now what is Adsense and how does it work? Google Adsense is a program which enables websites to earn money by displaying advertisements to its viewers. Now to understand Adsense you need to understand Google Adwords too. It’s easy don’t worry…just stick with me.
Google Adwords is the advertisement platform by Google and it is the main revenue source for Google too. The main product in the platform for the advertisers is Pay Per Click (PPC). In PPC program an advertiser has to pay Google for every click the Google network creates for the advertisement. Now every clicks leads to the advertisers website and the advertiser receives targeted traffic for his website or products and services. By targeted traffic I mean the type of person or customer that an advertiser wants to attract to his site or products.
Now where do Google shows these advertisements? It shows at the SERP (Search engine result page) or at other people’s website in the Google network. So The answer to the question i.e. how to earn money from Google is, build a small WordPress blog (which is easy if you know internet), and apply for Google Adsense program and earn money from the advertisement clicks you generate from the Google Ads you show on your blog.
How much Investment is required?
Now as I have already discussed i my earlier posts, investments are required for any good online opportunity. Investments are required for the basic necessities like a computer, internet connection, hosting and domain for website, few useful software’s, etc… Now this is not huge and i believe everyone can afford it. As you already reached my blog through a computer and internet, i assume you have already covered this part. For rest it around 20 to 100 dollars per Year for a beginner, and these includes hosting, domain and few software’s. So if you divide it into monthly expenses, it is very small! Like only 1 to 10 dollars a month! Its less than what you spend on telephone bills aint it? :p
How Much Money can we make with Google?
Well it depends on the size of your site and the amount of traffic you can generate to your site. Expert webmasters make thousands of dollars from a single site of theirs. But realistically as a beginner you must aim at-least for 250 dollars per month from a single site or blog. With testing and experiences with time, you can increase it to 500 or even more than 1000 dollars a month. So we will b setting a target in here. Build a Niche blog every month for next five month. That means you will have 5 different Niche Blogs. And within 6 months your target income from these 5 sites must be 100 dollars from each site, i.e. 500 dollars a month. And gradually you can increase it to 1000 dollars and more.
This is more practical and realistic approach that i use and that i want you to use, as i don’t want any one to be mislead like others do. Other bloggers or so called gurus can mislead you by saying that you can earn 1000 dollars within a month or so! But just think, is it really practical? The real reason it takes time is that Google doesn’t rank your sites on top so fast! The more high you rank, the more traffic you gain and the more money you make. It takes time and also you need time to collect and post content into your Niche Blog too right?
How to select a Niche (Topic) for the blog?
The Niche selection is the most important decisive step that weeds out the Successful and the Unsuccessful ones apart. If you select the right keywords to target the Niche, Google can earn you lot of money. But if you end up with wrong Niche, you will end up very very disappointed! To know which Niches got money and if that Niche is competitive for the Google’s top spot in the search engines, these are the two factors we look into most here. Our criteria to select a niche are as below:
- Number of monthly local searches
- CPC (cost per click) for the keyword
- SEO Competition
- Quantity & Quality Test
To understand these criteria’s and how to do the research on this, you need to download my SEO E-book- ‘What Google really wants’ and you also need to read my earlier post on Affiliate Marketing by clicking here. The E-book and post will take you through keyword researching which is required to be done for first three steps of criteria selection I mentioned above.
Number of Monthly Local Searches:
To select a topic or Niche for our Adsense website, we need to conduct keyword research first. By keyword research we are looking into some factors which indicate if the topic can be profitable or not. So first thing we need to look into is if the topic has good number of people searching for it on Google. By looking into Monthly local searches for the keyword, you get an indication of expected traffic to your site by being on the top of the Google SERP.
Now Google Adword’s Keyword tool is the perfect place to do the above research for free. Of course there are many good softwares to do this more easily and in a more productive way but if you are limited by bucks in your bank account, Adwords is the lifeline for you. You can find other softwares for keyword researching in the resource page. Now when you do the keyword research you need to make sure you have checked the exact match tab in the left side of the keyword tool page. It is checked to broad match by default, but you need to check it to exact match before you start your keyword research every time. This is very important as you need to get the right picture of the number of people looking for the same keyword and not keywords similar to that you are looking for.
So our basic criteria here should be minimum of 3000 exact match local searches per month for the keyword. Now I suggest you to target a specific country. It is easier to get ranked for the keyword if you target just one country. Also check the Google trends for the keyword in the country. You can right click on the keyword form the keyword suggestions and check the Google trends for the particular one.
Now do some simple prediction based on maths. Suppose you are number one for a keyword on Google which receives 3000 exact match searches every month. So you get 3000 visitors to your site every month. And considering every 10 people out of 100 visitors clicked on the Adsense ads, and you get 1 dollar for each click. So how much potential you got to earn money from Google from a small niche blog?
Minimum Cost per click for the keyword
Looking for a keyword with good CPC is also important. You need at least 1 Dollar of CPC for the keyword. You need not worry with the competition for CPC as high competition for CPC is good for us as we are getting money from ads and not paying the high amounts. Get it? That means the advertisers are paying the said amount for every time someone clicks on that ad on our website. So if those advertisers are competing and having to bid high then it’s directly profiting you and you make good money with Google. Aint that Sweet?
Judging the SEO competition is very important before you decide on which Niche to build your Adsense website. This is because you need to make sure that the main keyword you are targeting for is not that difficult to rank for in Google’s SERP. Typically I look for a keyword for which I may be able to rank in the top 5 sites on SERP within 6 months.
Now how to judge it? To judge better you need to understand how SEO works. You need to learn it’s and bits of SEO. To start with read my SEO E-Book ‘What Google really wants’. And then you would be able to know what important factors are considered by Google to rank a website high in its SERP’s. So once you know these factors, you can look into the competition and judge by yourself ask see if you can do better than them. But who exactly are these competitors? When you do keyword research, you look for the keyword on Google SERP for the websites ranking for that keyword. The top ten websites ranking for the keyword in Google SERP are your competitors of which I am talking about here. First install a free extension called ‘SEOquake’ for Chrome or Firefox to help you analyze the competition for the keyword. Then activate the extension and look for the below factors…
I have listed some brief, basic steps here to help you judge your competition.
- Competitors Site Authority: Authority of a site is a really important factor for Google as it likes to show good quality authoritive sites on top of its SERP’s. Sites with hundreds of pages indexed in Google automatically get high authoritive points from Google. Now as we are looking to rank for small Niche sites, large authority sites are real threat to our quest here. BUT don’t just quit there, look for the keywords the page is targeted for, if it’s the keyword you are looking for or if Google is filling with related results to show up some results. If Google is filling up the space with related keywords, then you got a chance even against the authoritive sites. You need to judge the relevancy of the competitor’s site with the keyword you are targeting. If you feel your site can be more relevant and if the competitor’s site is not optimized for the keyword you are targeting, then you need not worry.
- Competitors Page Rank: Page Rank was very important factor till 2010, but now it’s just another small factor. Site Authority is the biggest factor here than Page Rank. Still I suggest you not to enter a Niche where top sites have got huge Page Ranks. But again if you see Google filling up the space with related results, then you need not worry.
- Competitors Back-link profile: Back-links are the biggest Off-page factor which you need to analyze about your competitors. Back-links are in way positive votes for any given site from other site. Back before 2010, number of back-links used to be the x-factor. But now number of relevant links makes the difference. Check the competitor’s back-link profile from the back-link checker tool at the resource page. Analyze the number of relevant links it has got. If there many links from websites which talks about the same topic to your competitor’s website, that too from high Page-Rank sites, then you should think twice before entering into the ring with those heavy weights.
- Competitor’s On-Page SEO optimization: We also need to analyze how optimized the competitors webpage is for the keyword we are targeting. After reading my E-books and SEO posts, you will be able to analyze and distinguish good and bad SEO techniques and will be able to judge if the competitor has applied good SEO or is weak in it.
Quantity & Quality Test
Now as I stress in ma E-Book and earlier posts, Relevant and quality content is the most important factor for SEO nowadays. Click here to read what is really working in SEO now. In the page I have also explained how quality and quantity factors increase a web page’s SEO factor, thus directly increasing its ranking on Google. In a nutshell Google will always rank the pages high which, it feels offers more quantity and quality experience for its users i.e. the readers. So ask yourself if you can manage better articles for your Niche Blog compared to the competitors at the top of the Google SERP, in terms of Quantity and Quality of content. Typically I myself aim for more than 25 quality articles posts for my small Niche blogs and for each article posts I aim for at-least 2000 words! I know it’s huge but let me tell you it is bare minimum figure, if you really want to succeed in this field. So my point is you should be able to research deep in the field and be able to compile and write that much amount of quality content, so that Google is forced to rank you well.
Finding Ideas for the Keyword Research
I find some people complaining about the difficulty finding ideas for the keyword research. It was true to me too when I started. But then it came to me naturally but it’s not that butter smooth! It takes time to find the right Niche and the main keyword. You need to let the lazy side of you to go for a long walk! Keyword research might take weeks sometimes at the beginning because it is not that simple and it is the most important step which decides the fate of success of the project. Right keyword = success or else waste of time and money!
So how do you find the right ideas? Look deep into your hobbies, or the things you like most or spend most of time on. Or just look into the small stuffs you see daily around you. It might be the stuffs placed at your coffee table, or your desk or maybe even a topic inside your computer. You just need to look and think deep.
Building the Niche Blog
Once you have selected the Niche and your main keyword, it’s time to build your Niche Blog. You also need to refer my second post on Affiliate Marketing were i also brief on how to build a WordPress Blog, Click here to read the post. To build the Niche blog you need to also look deep into these factors:
- Selection of Hosting
- Selection of Domain
- Selection of WordPress Theme
- Selecting the angle on the Readers
- Collecting the articles resources
- Publishing and going live
- Applying for Google Adsense
- Optimizing Ads on the Blog
Selection of Hosting
A good hosting provider plays an important part in SEO. It is because you need a fast server to host your blogs. A slow server means slow loading time. As I mentioned in my SEO E-book, Google likes to rank websites which provides best user experience for its users, at the top. And also Google checks for bad neighborhood of your site. If you are hosted on free or cheap hosting platforms, chances are that you are sharing the hosting space with bad or even banned sites! This is a big turn off for Google and all your efforts are going to be nullified by this! You also need your own website domain and hosted on a good server to get approved for the Adsense program. Visit my Resource Page to know which hosting services I use and get Special discounts on them.
Selection of Domain
Domain Selection plays another small but important part in SEO. Even after the ‘EMD updates’ by Google, domain name relevant to your main keyword is very useful. You will get more details about this in my SEO E-Book. Use the Resource Page for discounts on Domain names.
Selection of WordPress Theme
A good neat and user friendly is the best SEO friendly theme. You need a clean and simple but nice theme to catch on to the readers and also the Search Engines. Put yourself into the reader shoes and test many themes for your blog. Remember simple user friendly theme is the best SEO friendly theme.
Selecting the Angle on the Readers
In this section we are going to talk all about improving conversion rate. Now what does conversion rate mean here? For us conversion rate here means the percentage of people who clicks the ads served in our site. For example if we get 100 people visiting our site daily, out of which 20 people clicks the ads, our conversion rate is 20%. So it means that greater the percentage, more the income you earn from your website.
But achieving a conversion rate of 20% is fairly hard! Think of yourself, how many times do you click an ad on a website you visit? So we need to think and create an angle on the visitors to achieve higher conversion rate. Now you don’t appeal your blog visitors to click the ads! This will get you banned for sure from Google and you will never be able to get selected for the Adsense program again! The visitors must naturally click those ads.
Now there are many angles you can try on the visitors. I tried two main angles with the readers. One is build crappy content only optimized for search engines so that visitors flock in through Google but as the content is not worth it; they exit the site from the Ads they see on the site! And second is build extremely good content for the site, with lots of quality content and bring those visitors back again to your site and at some point they might be served with an interesting Ad to click. The second one worked the best for me because the visitors came back, spent more time in the site, and shared the site with social media too. Now spending more time on site works wonders as the Adsense Ads keep rotating and at some point the visitors find some interesting Ads to click. So it’s up to you to test such angles and stick with what is working. The decision is also based on the factors such as the age of your prospected visitors, with respect to your Niche, profession, interests, etc…
Collecting the article resources
Collecting the resources for the content for your articles is a time consuming part. But you can organize it into parts. Firstly you need to decide on the structure of the Niche blog. That is what all topic you are going to cover in the site. To select the topics, you can use Adwords Keyword tool to find related question people search on Google. Once you got these questions, you can use them as title for each article. This greatly improves the relevancy of your site in the eyes of Google when you finish publishing all topics.
So you need to research a lot for the topics and keep bookmarks or save d links for future references. Make separate folders for bookmarks in your browser. It will help you organize better and find it easily in future. Finding resource articles aren’t that difficult if you know how to browse on Google. Use search tools to customize your searches. Filters like news, pages from custom dates, etc will help you find more relevant resources.
THE MOST IMPORTANT THING IS TO REWRITE THE RESOURCES IN YOUR OWN WORDS AND NOT COPY THEM AS IT IS. If you copy them, you either end up in legal dispute or Google will ban you from its search engine for copy cat content!
Publishing and going Live
Before going live you need to test and proof read your posts. Then you need to ping your blog to various search engines. Download Jetpack for WordPress plugin, which automatically send pings for you (Don’t forget to activate the plugin). Now it’s time for manual Link building. Share the link of your new blogs in Social bookmarking sites and other Social media sites. You can find the names of those common sites in my Link Building Website List page here. Follow the link building strategy I described in my SEO E-Book. Realistically it will take two to three months to get real traffic from Google if you do things right. Be patient. Till then keep building links and keep posting comments on various related posts and articles along with your sites url. Commenting on Forums and other blogs and articles with your links will also bring in few traffic until Google start sending your real traffic. Further follow my posts on SEO to get updated on latest SEO techniques and tips.
Applying for Google Adsense
Now this is another important part of the project. Without Adsense account you won’t be able to earn the money we were talking about. But before you apply for the Adsense account you need to complete these steps:
- You need a contact page with your name (Can be a Pen Name) and Contact details in it. Listing a phone number and email address is a good practice. But a valid Email address is the bare minimum and is a must.
- Build an About Us page. You can see the About us pages of other similar bloggers and write similar ones for you.
- Create a well structured user and mobile friendly website. It should look like a crap build by an amateur who doesn’t know what he is doing.
These steps will get you approved for the Google Adsense Program. You need to verify your address once you reach the minimum payout limit of 10 dollars. Google will send you a letter which contains a pin to verify your address. Once verified, Google will send you your earnings by check to your address.
Optimizing Ads on the Blog.
Optimizing Ads especially position is crucial. You need to test your ad positions and use it accordingly. But to start with I like to place large rectangle type ad at the bottom inside every post and a short text one just after the heading. You can only display three ads in a single page as per Google terms. So test the best position that works best for you. You can also try plugins like ‘Quick Adsense’ to optimize your Ads more conveniently.
So as i said go with a more practical and realistic approach. Take time to build a good Niche blog and develop it into something useful so that people will want to share it and visit it more often. Google will also appreciate this approach and will rank your site high. So be patient and so good work and you can earn a lot of money from Google. To know more or if you got any doubts just leave a comment. Cheers…